A messy contact sheet turned into a repeatable campaign engine

Manual follow-ups from a spreadsheet were replaced with segmented WhatsApp, SMS and email campaigns with delivery reporting after every send.

Client: Model Town Motors
Sector & location: Car showroom · Jalandhar
Service: Bulk WhatsApp, SMS & Email

The challenge

Enquiries lived in a spreadsheet. Follow-ups depended on whoever remembered, festive offers went out late, and nobody could say what had actually been delivered or read.

What we did

List clean-up, de-duplication and consent capture
Official WhatsApp Business API with approved templates
DLT-compliant bulk SMS on the showroom sender ID
Segments for new enquiries, test drives, service-due and lapsed buyers
Scheduled festive and offer campaigns with copywriting handled
Delivery, read and reply reporting after every send

Before — manual spreadsheet, no delivery visibility

After — segmented campaigns with delivery and read tracking

Channels

Pay as you go

Send model

Per campaign

Reporting

“Offers now reach every customer the same morning, and we can see exactly what landed. It removed the guesswork.”

Rajan Sethi · Model Town Motors, Jalandhar

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