Before you start
Common customer questions, current service information, approved photographs and a calendar or spreadsheet.
Collect real customer questions
Write down questions your team answers frequently in person, by phone or on WhatsApp. Include questions about choosing a service, preparing for a visit, pricing factors and what happens after purchase. These become the starting points for useful posts.
Choose a small set of content themes
Group ideas around topics such as service explanations, behind-the-scenes work, product demonstrations and customer preparation tips. Use only examples and claims you can support. Choose themes that match what your business actually wants to sell.
Assign a purpose and next step to each post
For each idea, record who it is for, what they should learn and the action that makes sense afterwards. A preparation tip might link to a guide; a service introduction might invite an enquiry. Avoid forcing a sales message into every piece of content.
Gather visuals and permissions
List the photographs, short videos or graphics each post needs. Check that images represent current products and services. Get permission before featuring identifiable customers or private project details, and collect original files for the designer.
Put drafts and approvals on a calendar
Choose a realistic publishing rhythm for the platforms you use. Add an owner, draft date, approval date and intended publication date for each item. Leave room for timely announcements and give reviewers time to check facts and contact details.
Review responses and refine the next month
Look at the questions and enquiries the content generated, alongside available platform metrics. Note which topics helped customers and which need a clearer explanation. Use that evidence to decide what to repeat, expand or stop next month.
Your next step
Keep the calendar simple enough to maintain. A consistent approval routine and accurate, useful content matter more than filling every day with a post.
Plan content with CDN